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Avacor Fined $50 Million for Deceptive Advertising

January 08, 2010

Hi Everyone,

I wanted to pass this information along - it is a sad fact that there are people out there who don't work in the world from a place of integrity - here at William Collier Design we strive to provide the most current, and accurate information regarding what's available in the industry and our hair replacement serivces specifically.  Our goal is to educate our clients in order to assist in their ability to make the best possible decision for their own personal needs.   Please feel free to call or email with any questions, or come in  for a complimentary consultation and speak with us personally.

All my best,

Judi Wygant-Collier

Alameda, CA.  11/09 - A jury has returned a $50 million verdict in a class action lawsuit against Avacor, a hair-loss remedy that was marketed as an all-natural, clinically tested product.  The lawsuit alleged that the marketers of Avacor hair regrowth products violated California law by making unsubstantiated, false and misleading statements in connection with the advertising and sale of Avacor.  The lawsuit also alleged misbranding  and illeagal distribution of Avacor in violation of the law.  The outcome against two defendants marked the second trial victory in the same class action for the plaintiff lawyers.  Alameda County Superior Court Judge Robert Freedman commented, "The court can and does take judicial notice of the fact that enormous sums of money are spent on personal care and grooming products" adding, "Into this lucrative market stepped a band of hucksters, to prey on the vulnerability of human nature and employing a colossal array of false, deceptive and fraudulent techniques cynically collected millions of dollars from deceived Calfornia consumers."

Reprinted From "The National Hair Journal"  Vol 12 No. 52

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